Looks like the article I wrote a while ago about the potential for a Lego Lord of the Rings was right on the money.Â Back in February of 2010, I wrote that the LEGO company could create products based on the Lord of the Rings.Â My article was more about video games than anything else, but this is a good start.Â I suspect that video games are only a matter of time, now.
Here’s the press release:
Warner Bros. Consumer Products and The LEGO Group announced today a partnership that awards the worldâ€™s leading construction toy brand exclusive rights to develop build-and-play construction sets based onÂ THE LORD OF THE RINGSâ„¢Â trilogy and the two films based onÂ THE HOBBITâ„¢.Â The multi-year licensing agreement grants access to the library of characters, settings, and stories forÂ THE LORD OF THE RINGSÂ property, as well as filmsÂ The Hobbit: An Unexpected JourneyÂ andÂ The Hobbit: There and Back Again.Â LEGOÂ®Â THE LORD OF THE RINGSÂ construction sets are slated for a rolling global launch beginning inÂ June 2012Â inÂ the United States, with LEGOÂ THE HOBBIT: AN UNEXPECTED JOURNEYÂ scheduled for later in the year.
â€œOnly LEGO, with their expertise in the construction category, is capable of doing justice to the incredibly imaginative environments depicted in the world ofÂ THE LORD OF THE RINGSÂ and the two films based onÂ THE HOBBIT,â€Â saidÂ Karen McTier, executive vice president, domestic licensing and worldwide marketing, Warner Bros. Consumer Products. â€œThese films give life to amazing worlds and characters and we are thrilled to bring fans these products that deliver an imaginative play experience befitting of these beloved properties.â€
The LEGOÂ THE LORD OF THE RINGSÂ collection will translate into LEGO form the epic locations, scenes and characters of Middle-earth as depicted in all three films, includingÂ The Lord of the Rings: The Fellowship of the Ring,Â The Lord of the Rings: The Two TowersÂ andÂ The Lord of the Rings: The Return of the King.
In late 2012, LEGOÂ THE HOBBIT: AN UNEXPECTED JOURNEYÂ will give fans of all ages a chance to build and play out the fantastical story and new characters of the legendary Middle-earth adventures depicted inÂ The Hobbit: An Unexpected Journeyfrom Academy AwardÂ®-winning filmmakerÂ Peter Jackson, slated to premiereÂ December 14, 2012.
â€œOur collaboration with Warner Bros. Consumer Products has delivered numerous worldwide successes in the construction toy aisle with lines like LEGOÂ HARRY POTTERÂ and LEGOÂ BATMAN, introducing us to loyal audiences who love great stories, strong characters and the toys that they inspire,â€ saidÂ Jill Wilfert, vice president, licensing and entertainment for The LEGO Group. â€œItâ€™s particularly exciting to now be able to create sets based on the fantasy worlds and characters fromÂ THE LORD OF THE RINGSÂ trilogy and the two films based onÂ THE HOBBIT, not only because we know they will foster collectability and creative play, but also because these are two properties that our fans have been asking us to create for years.â€
Information about the sets and collectible minifigures from both collections will be unveiled at a later date at TheLordoftheRings.LEGO.com.
AboutÂ The Hobbit: An Unexpected JourneyÂ andÂ The Hobbit: There and Back Again
From Academy AwardÂ®-winning filmmakerÂ Peter JacksonÂ comesÂ The Hobbit: An Unexpected Journey, the first of two films adapting the enduringly popular masterpieceÂ The Hobbit.Â The second film will beÂ The Hobbit: There and Back Again.Â Both films are set in Middle-earth 60 years beforeÂ The Lord of the Rings, which Jackson and his filmmaking team brought to the big screen in the blockbuster trilogy that culminated with the OscarÂ®-winningÂ The Lord of the Rings: The Return of the King.
The Hobbit: An Unexpected JourneyÂ will be released beginningÂ December 14, 2012.Â The second film,Â The Hobbit: There and Back Again, is slated for release the following year, beginningÂ December 13, 2013.
Ian McKellenÂ returns as Gandalf the Grey, the character he played in â€œThe Lord of the Ringsâ€ trilogy, andÂ Martin FreemanÂ in the central role of Bilbo Baggins.Â Also reprising their roles from â€œThe Lord of the Ringsâ€ movies are: Cate Blanchett as Galadriel;Â Ian HolmÂ as the elder Bilbo;Â Christopher LeeÂ as Saruman;Â Hugo WeavingÂ as Elrond;Â Elijah WoodÂ as Frodo;Â Orlando BloomÂ as Legolas; andÂ Andy SerkisÂ as Gollum.Â The ensemble cast also includes (in alphabetical order)Â Richard Armitage,Â John Bell,Â Jed Brophy,Â Adam Brown,Â John Callen,Â Luke Evans,Â Stephen Fry,Â Ryan Gage,Â Mark Hadlow,Â Peter Hambleton,Â Barry Humphries,Stephen Hunter,Â William Kircher,Â Evangeline Lilly,Â Sylvester McCoy,Â Bret McKenzie,Â Graham McTavish,Â Mike Mizrahi,Â James Nesbitt, Dean Oâ€™Gorman,Â Lee Pace, Mikael Persbrandt,Â Conan Stevens,Â Ken Stott,Â Jeffrey Thomas, andÂ Aidan Turner.
The screenplays for bothÂ The Hobbit: An Unexpected JourneyÂ andÂ The Hobbit: There and Back AgainÂ are byÂ Fran Walsh,Philippa Boyens,Â Guillermo del ToroÂ andÂ Peter Jackson.Â Jackson is also producing the films, together withÂ Fran WalshÂ andCarolynne Cunningham.Â The executive producers areÂ Alan Horn,Â Ken Kamins,Â Toby EmmerichÂ andÂ Zane Weiner, with Boyens serving as co-producer.
The Hobbit: An Unexpected JourneyÂ andÂ The Hobbit: There and Back AgainÂ are being co-produced by New Line Cinema and Metro-Goldwyn-Mayer Studios Inc. with New Line managing production.
Warner Bros Pictures will be handling theatrical distribution for most of the world and MGM will handle all international television licensing and theatrical distribution for certain international territories for the films.